Kobo, one of the leading brands in e-readers, has launched their range of e-reading devices here in India today. They are starting to retail four of their devices in India through their partners here, which include booksellers Crosswords, WHSmith and electronic retailer Chroma. This comes close in direct competition to Amazon and Google Play who have recently set the ball rolling in getting interest in ebooks out to the India market.
“As e-commerce continues to expand and demand for digital content continues to grow, we are thrilled to be launching in India and look forward to introducing passionate Readers to our world-class digital reading platform,” said Wayne White, Executive Vice President & General Manager, Kobo. “India is in the early stages of what we believe is a 25-year transformation from print to digital reading. In partnership with some of the leading booksellers and retailers in the country, Kobo is poised to lead this transformation, by delivering a fully localized experience designed to meet the increased demand for digital content in India.”
Let’s first check out the e-readers which Kobo has to offer: Kobo Touch, Kobo Glo and Kobo Aura HD are e-ink devices and the Kobo Arc is an android powered tablet, with a customized Kobo interface. Here’s a quick overview of these devices and what they cost here in India (Prices are MRP):
Kobo Touch (Rs. 7, 999)
The Kobo Touch eReader is an e-ink device which has a 6” Pearl E Ink touchscreen. You can take these out during a bright day, and you’d still be able to read from this device like a you would a book. This is because the e-ink screen pretty much mimics a printed book, and doesn’t have the problems that standard tablet display have in direct sunlight. The flip side is that night you’d have to have a light on to read on the Kobo Touch, since there’s no lighting on the device. This comes with 2GB internal storage which you can bump up to 32GB via a MicroSD card.
Kobo Glo (Rs. 10,999)
The front-lit Kobo Glo eReader offers the most even and adjustable ComfortLight technology to enable people to read anytime – day or night. Its durable screen and customizable fonts and page-turning features make it the perfect eReader for the most passionate book lovers. The Kobo Glo uses E Ink technology, and its no-glare XGA high-resolution 6” E Ink screen provides an experience that is just like reading print on paper.
Kobo Arc (Rs. 11, 999)
For Readers who want a full multimedia experience, the Kobo Arc is the perfect Google-certified, 7” Android 4.1.1 (Jelly Bean) multimedia tablet offering great ways to discover content – books, movies, TV shows, music, web pages and more. Tapestries – Kobo’s exclusive interface on the Kobo Arc – uses a cross-media engine to recommend related content based on what users ‘pin’ to their Tapestries. The high-definition display delivers crisp, sharp text and its 16 million color capability brings photos and videos to life.
KOBO AURA HD(Rs. 13,999)
Kobo Aura HD offers the highest-resolution screen available in an eReader today. At 265 dpi, the spacious 6.8” Pearl E Ink touchscreen offers 30 percent more reading surface and the closest experience to print-on-paper – showcasing text and high-resolution images beautifully. The device’s 1GHz processor makes page turns fly and is the fastest eReader on the market – 25 percent faster.
You can pickup eBooks for these devices from Kobo’s website.