Mobile Platform Trends Across the Continents

I just read an article today from Steve Litchfield at All About Symbian, which stated that the Symbian was still ruling the worldwide mobile market in terms of internet usage. This got me thinking, now which platforms are popular in the different continents? Is there a wide variation?

Mobile OS Report for the Worldwide market from Stat Counter
Mobile OS Report for the Worldwide market from Stat Counter

Steve’s  article was partly based on data from StatCounter.  StatCounter is a service which collects analytic data from websites which have their tracking ‘code’ installed. So the data they show is not based on sales of mobile handsets or install base of the mobile platform, but on what users use when they are surfing the web. As Steve stated, in the world-wide market Symbian still rules the roost. Let’s go a little deeper and see which platform is popular in each of the continents of the world?

Symbian is still the worldwide leader with around 32% share.Android has gained quite a lot of ground over the last year where  iOS was the second. As of this month iOS and Android are currently in neck to neck competition, so let’s see which platform gains over the next year. Blackberry usage is on a decline worldwide this year .

In this post, I’ll just concentrate on Symbian, iOS, Android and Blackberry as they are the most talked about platforms. In these graphs, you’ll also see quite a lot of Samsung, Sony Erricson and Unknown platforms and since we don’t exactly know what they are, we’ll keep them out of the picture. They could be the propriety OS which the manufacturers load on their feature phones.

North America

Mobile OS Report for North America from Stat Counter
Mobile OS Report for North America from Stat Counter

iOS is the top here with a current market share of  more than 36% users, with Android playing catch up. Did you notice that Blackberry is on a constant decline here?

South America

Mobile OS Report for South America from Stat Counter
Mobile OS Report for South America from Stat Counter

Their neighbors in South America use the Symbian platform most, but that’s on a steady decline in this area. Android users are on the rise out numbering iOS users. Windows CE actually makes the Top 8 list in South America, even though the percentage of users on that platform is miniscule.

Europe

Mobile OS Report for Europe from Stat Counter
Mobile OS Report for Europe from Stat Counter

iOS users really outnumber the rest here in Europe. Android seems to be eating up some of iOS and Blackberry’s share jumping from just above 10% last year to around 25% this year. Symbian is on a steady decline since last year.

Asia

Mobile OS Report for Asia from Stat Counter
Mobile OS Report for Asia from Stat Counter

Symbian rules the market in Asia. Android seems to have jumped out of nowhere from 3% last year to around 13% this year. Blackberry fell from 13% market share last year to a little more than 3% this year, the total opposite of Android. iOS seems to be stagnant with only a slight jump from 5.88% to 7.19%, not too impressive growth.

Africa

Mobile OS Report for Africa from Stat Counter
Mobile OS Report for Africa from Stat Counter

Another continent where Symbian is the leader. Android rose from almost 0 to 3% over the last year, and iOS has been stagnant in the 3-4% range. This is the only continent where Blackberry usage remained constant, even though it’s only around 1 to 2%.

Oceania

Mobile OS Report for Oceania from Stat Counter
Mobile OS Report for Oceania from Stat Counter

Not to forget our folks from the lands down under, Oceania has iOS as the leader with Android on the rise. Blackberry usage went from 1.3% all the way down to  0.6%. Symbian as well has been steadily loosing market share here, but they’re still the 3rd in the Top 8 list.

Conclusions

  • iOS leads in North America, Europe and Oceania. In North America, Android is catching up with them.
  • Symbian leads by a large percentage in price sensitive markets like South America, Asia and Africa. They still do show a slight decline in each of these markets.
  • Android beats iOS in Asia and South America. They are on a steady growth in most of the continents.
  • Blackberry seems to be on the decline worldwide, which is bad news for them.
  • If you noticed, Windows Phone 7 didn’t make it to the Top 8 list of StatCounter.

Want to play around with the data and see how it fares in your country? Check out the StatCounter Global stats.

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