Nokia has been rated the most trusted brand in India for the third year in a row now. It’s not the media or a “mysterious” organization which rated them on top, but consumers (translated as, people like you and me) themselves during a survey.
This doesn’t mean that Nokia can stop improving, they still have to go a long improving Customer support here in India. Even though they’re voted the best, they’ve still got some way to go to be actually world class in support. So we wish Nokia the best in getting there, and hang on to the top place!
Here’s the news from Nokia’s press release today:
Consumers rate Nokia as India’s Most Trusted Brand for third year in row
Espoo, Finland – Nokia has been ranked No.1 in The Economic Times-Brand Equity’s annual ‘Most Trusted Brands’ survey for 2010 in India, marking Nokia’s recognition as India’s most trusted brand for three consecutive years. Nokia has appeared in the survey since 2005, and has held the first position in 2008, 2009 and now, 2010.
Nokia’s leadership rating over the years in this survey is also an indicator of the dramatic impact mobility has on India’s consumers over the years. India has been among the fastest growing telecom markets in the world with an estimated current mobile subscriber base in excess of 670 million subscribers.
“Nokia has always been a consumer-centric company and a consumer award for ‘trust’ is the pinnacle of all awards. This award is a testament to our team’s deep focus and determined efforts to better understand the needs of the evolving Indian consumer and connect with them. Our initiatives for India – ranging from ‘made in India, made for India’ handsets, services such as Nokia Life Tools and extensive retail and care networks – are a proof of the fact that we are continuously striving to make a positive impact on the lives of our consumers,” said D. Shivakumar, Managing Director, Nokia India Pvt. Ltd.
The award marks the celebration of 15 years of mobility and Nokia in India. The first mobile phone call was made on a Nokia phone using Nokia network on July 31, 1995.
Brand Equity’s ‘Most Trusted Brands’ survey judges 300 brands from consumer products and services. Consumers across 13 Indian cities evaluate the brand on seven key attributes.
Key brand attributes used in Brand Equity’s “Most Trusted Brands” survey:
- Always maintains a high level of trust
- Is worth the price it commands
- Is a brand I would surely consider if I have to buy the product
- Has been a popular brand for many years
- Has something that no other brand has
- Evokes a feeling of confidence and pride among its users
- Is very special brand with unique feelings associated to it