In what seems to have been ages back, Blackberry did announce that their BBM (Blackberry Messaging) services would come to Android devices. It wasn’t clear how they would be managing this yet. Now it looks like Blackberry is tying up with OEMs to bundle their BBM services for their devices.
Samsung is the first to announce that they’ll be offering the BBM app to users of their Galaxy Range of devices soon via the Google Play and Samsung App Store. According to Samsung’s Press Release, it looks like they’ll be rolling this out to their African customers first.
Apart from the fact that the BBM app is going to be free for Samsung customer, there’s no concrete dates on availability or if and when the rest of the world could get their hand on the BBM app. So soon BBM is going to go head to head in competition with other multi-platform messaging services like WhatsApp and the rest.
I’m not yet sure if this is a good strategy for Blackberry. I know for a fact that a lot of people stick to Blackberry devices primarily for the BBM service, so would unbundling BBM affect Blackberry’s sales? Let’s see where this leads.